Hockey Director West Michigan Varsity Hockey Program
Position Overview
The West Michigan Varsity Hockey Director is responsible for the overall leadership, development, organization, and success of the West Varsity Hockey program. This role ensures that all teams operate in alignment with the organization’s mission, philosophy, and competitive standards. The Director oversees player recruitment, coaching staff, team operations, scheduling, and program growth.
Key Responsibilities (but not limited to)
- Program Leadership & Culture
- Lead and manage all aspects of the hockey program.
- Ensure teams operate according to organizational mission, values, and policies.
- Establish a positive, competitive, and development-focused culture.
- Set performance expectations for teams, coaches, and staff.
- Player Recruitment & Team Formation
- Develop and execute recruiting strategies to attract competitive players
- Organize and oversee tryouts and player evaluations
- Ensure all teams are properly rostered with skilled and committed athletes
- Monitor player development pathways within the program.
- Coaching Staff Management
- Recruit, hire, mentor, and evaluate coaching staff
- Oversee practice planning, skill development standards, and systems of play
- Conduct regular coach meetings and performance reviews
- Provide on-ice instruction and support as needed.
- Team Operations & Scheduling
- Coordinate league registrations, game scheduling, and tournament participation
- Travel to tournaments and key games to support teams and coaches
- Ensure compliance with league rules and organizational policies
- Oversee team logistics including ice scheduling and practice structure.
- Administration & Communication
- Supervise team managers and ensure consistent team operations
- Communicate with parents, players, school leadership, and league officials
- Assist with budgeting, fundraising initiatives, and program promotion
- Maintain program records, evaluations, and seasonal reports.
- Program Development & Growth
- Implement long-term player development strategies
- Help grow participation and community awareness of the program
- Evaluate program success and recommend improvements
- Support off-season training, camps, and skill clinics.
Company Description
Keyes Institute of Ice Hockey (KIIH) and Raw Performance Training Center provide hockey skills, skating skills and athletic development services. We are more than athletic trainers — we are a people development company. We challenge, encourage and respect every one of our clients and team members and seek to provide an unparalleled growth and development opportunity. We can’t wait for you to discover this as an Coach to our West Michigan Varsity teams!
Why Work For US
KIIH provides an opportunity to impact the lives of motivated athletes by helping them hone their athletic skills and become the best people they can be. We take pride in establishing long-term relationships focused on assisting skaters to achieve their goals and dreams. Along the way, we try to have as much fun as possible.
Qualifications & Desired Attributes
- Experience & Background
- Previous coaching or leadership experience in high school, club, junior, or collegiate hockey programs
- Demonstrated experience recruiting players and building competitive team rosters
- Experience managing or supervising coaches and team staff preferred
- Strong understanding of player development models and competitive hockey structure
- Knowledge of league operations, scheduling, and tournament planning.
- Leadership & Professional Skills
- Proven ability to lead and grow an athletic program
- Strong organizational and time-management skills
- Ability to make confident decisions and solve problems effectively
- Excellent communication skills with players, parents, coaches, and administrators
- Ability to manage conflict and maintain a positive team culture.
- Recruiting & Program Development
- Must be a proactive “go-getter” who actively recruits and promotes the program
- Ability to build relationships with players, families, youth programs, and the hockey community
- Comfortable promoting the program and “selling” the team vision to prospective players
- Demonstrated ability to attract and retain competitive athletes
- Coaching & On-Ice Presence
- Ability to mentor and evaluate coaches
- Willingness to be on-ice as needed to support practices and player development
- Strong knowledge of systems, skill development, and team structure
- Personal Traits
- High energy and self-motivated
- Competitive mindset with a commitment to excellence
- Professional, dependable, and visible leader within the program
- Passion for developing athletes and building a winning culture
Apply now!
KIIH is committed to equal employment opportunity for all employees and providing employees with a work environment free of discrimination and harassment. All employment decisions at KIIH are based on business needs, job requirements, and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. KIIH will not tolerate discrimination or harassment based on any of these characteristics.
Job Types: Part-time
Last updated: 03.20.2026
Primary Location
• Raw Performance Training Center in Grand Rapids, MI, as well as other ice rinks in Western and Mid-Michigan